Deeply allied to our three Practice Areas, we deliver a very unique and engaging collection of workshops — each one very novel, experiential, and impactful — and each one involving some element of fieldwork (individual or collective, before or during) and some element of studio work (collective, during).
All of these — whether in the field or in the studio — are aimed at creating a productive journey of innovation and growth for your organization.
Our standard collection consists of nine unique workshops — each very different from the other. Each one has an explicitly unique purpose, follows an explicitly unique process, and produces an explicitly unique outcome. Some are geared toward senior executives, some toward middle managers, and others toward frontline staff. All are extremely collaborative, in that they involve your team and our team working side–by–side together to produce a tangible outcome. Ultimately, each workshop empowers your organization to uncover new insights and unlock breakthrough thinking around a specific challenge — whether that challenge happens to be more strategic or more tactical in nature.
Legacy Innovation Group is very unique in that we offer such a diverse array of workshops. Whatever your need or challenge, one of these will be well suited to addressing it.
This is a hands–on / minds–on workshop in which we lead your team through a process of critically examining a specific ‘challenge’ in your organization and its underlying assumptions in order to brainstorm possible new solutions to it. The workshop will include select training in certain innovation methods so that the participants can optimally address this challenge through the use of those methods (the choice of methods being dictated by the type of challenge they're addressing). Innovation Workshops are typically undertaken with a broad cross–section of your organization's management and staff.
This is a highly focused workshop in which we lead your team through a stepwise journey that – for a specific brand – allows them to collectively define that brand's unique identity, specific market positioning, overall experience to be delivered, promise to be made, message to be conveyed, and language to be used in conveying that message — including the descriptive, visual, and experiential brand language to be used. This can be further expanded to also define new brand actuation and penetration strategies as well, resulting in a comprehensive brand strategy to employ.
This is a highly focused workshop in which we lead your team through the focused application of one or more specific Design Methods so as to help them properly apply that method to a specific challenge they're addressing. This allows them to uncover the insights and ‘a-has’ they're looking for around that challenge, and thereby come away with a shared understanding of these insights, plus a clear sense of direction for where they should go next.
This is a highly focused workshop in which we lead your organization's affected stakeholders through a 10-step process where together we craft an explicitly–designed customer experience — one that will allow your organization to differentiate itself and its brand in the marketplace. This includes the experience's intended outcomes, KPIs, customer insights, customer personas, brand experience lens, future story, journey map, and affiliated product & service attributes. This can also be expanded to look at the corresponding Employee Experience so that the two experiences are aligned with one another.
This is a highly focused workshop in which we lead your team through a six-stage process of exploring today's problems & solutions, then exploring tomorrow's problems while abandoning today's solutions, then re-casting ourselves into a completely new & foreign fictitious scenario (to liberate our mental models and open up our thinking), then brainstorming new solutions for tomorrow's problems inside of that new scenario, and finally harvesting out compelling new concepts to develop further. This can be expanded further to also create development, prototyping, testing, and pilot plans for each respective new concept.
This is a highly focused workshop in which we lead your team through a 3–stage process of exploration, deconstruction, and reconstruction in order to establish your market's fundamental jobs-to-be-done, deconstruct its prevailing business model, and then reconstruct an entirely new business model that better resonates with its new and/or emerging realities. This produces a new business model design that, once implemented, will make for a very different looking business from what currently exists. Your organization can then use this to either completely reinvent itself, or else launch a new business separate from its existing core business.
This is a working session with your organization's senior leaders in which we challenge them to think critically about the organization and the fundamental assumptions underpinning its business. In light of what they currently know about its external realities and any possible ‘bends in the road’ before it, we task them with reimagining some very new possibilities for the organization. Doing this also gives them the opportunity to stress–test the organization's purpose, mission, and identity to see if those too will survive the possible new future scenarios before them.
This is a highly–collaborative experiential undertaking between your team and ours in which we employ the Appreciative Inquiry Process to uncover viable new opportunities for your organization. These can be around innovative new offerings, new brands, or even the organization itself. Inside of the undertaking, our collective team will learn together by observing together and then by forming & testing certain hypotheses together, after which it will collectively develop innovative new ideas for new types of value ideally suited to your market's needs. This process is divided into three distinct phases — Learning Inquiry / Testing Inquiry / Creating Inquiry — and overall involves both divergent exploratory activities and convergent creative activities. Its first two phases involve extensive joint fieldwork. Strategic Inquiry is Design Thinking embodied.
This is a multiday open–ended excursion in which we expose your organization's senior leaders to a wide range of new stimuli and insights — including: lectures & discussions, debates, documentaries, unique tours, exploratory trips, and so on. Our objective in doing this is to open their eyes and minds to what is happening very broadly around them at the bleeding edge of numerous fields of business. Such exposure creates not only awareness, but more importantly, the opportunity to see all these things ‘as one’ and then start connecting new ‘dots’ in ways that will have an impact on the organization in the days ahead. It lets them think very deeply about the ‘what if’ possibilities that just may be ‘tomorrow's opportunities’ for the organization.
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