THE STARTUP & ENTREPRENEURSHIP COURSE

LEARNING TO START SOMETHING NEW

Those who aspire to entrepreneurial endeavors – whether independent or inside of established businesses – must understand what goes into defining and building successful new high-growth ventures.   Likewise, those leaders within established businesses who wish to launch corporate incubators and/or accelerator programs must understand this as well.   Both parties have to understand the process required to succeed in new high-growth ventures – including all of the iterative steps involved along the way.

This intensive 5 day course teaches participants everything they need to know – from start to finish – to orient their new venture, define its strategic intent, find the need it will tackle, study and reframe its underlying problem, ensure it is a problem worth solving, define breakthrough solutions and defensible business models for it, develop appropriate go-to-market and brand strategies, document and pitch the venture to investors, develop and launch the intended solution, and continue evolving the business through validated learning cycles and innovation accounting.   These steps set the venture up to quickly achieve product-market fit and thus the traction needed to take-off past its runway so that it can grow and scale.

Our trainers have real-world, in the trenches experience launching and growing new business ventures – and the scars to show for it.   Everything we teach comes from that knowledge, as well as from leading practices in use around the world, including the Lean Startup Method, Design Thinking, and Blue Ocean Strategy.   We weave these together to create a highly engaging training event.   The course uses our Startup Process Map as the tool for mapping the startup process from start to finish (well... there never really is a finish).

This course is designed for startup founders, intrapreneurs, and managers of corporate incubator and accelerator programs.