ORGANIC GROWTH & EXPANSION SCOUTING

THE POWER OF CORE EXPANSION

As part of our Discovery Practice, we offer scouting services relating to organic growth and expansion opportunities.

These focus on two key complementary areas of organic growth, namely Market Expansion and Technology Adoption.

The two areas of opportunity scouting therefore are:

MARKET SCOUTING

Searching for new market opportunities to expand your market presence with existing or forthcoming offerings.

TECHNOLOGY SCOUTING

Searching for new technology–application opportunities to evolve or expand your product and service offerings.

These are each explained in further detail below.

THE ENGAGEMENT

The Market Scouting Engagement typically follows these steps:

1. We begin by listening to you so as to understand your market scouting objectives.
2. We next profile your company and its technology portfolio so as to understand what will constitute a good fit.
3. We then conduct focused market scouting work around adjacent and distant markets, including the key customers associated with these markets.   We attempt to accurately capture the unmet (and potentially unstated) needs in each of these markets (their "pain points"), which your technologies may be able to address in ways that currently-offered technologies and products do not.
   Market scouting often involves some amount of field work, taking us to various events and destinations around the world, including conferences, industry trade shows, and specific company sites.
   The baseline version of this work is qualitative in nature.   If quantitative insights are also desired, additional market research can be paired with the scouting work to develop those.
4. When finished, we prepare for you a formal Market Scouting Report outlining all of our key findings around potential new market opportunities.
5. We then travel to your office and present the new market opportunities to your leadership team.   We can also lead workshops with any of your staff to help disseminate an understanding of these opportunities wherever needed.
6. As desired, we can provide additional assistance in helping your organization take the next steps toward these opportunities, such as in defining new product platforms and new go-to-market strategies.

THE ENGAGEMENT

The Technology Scouting Engagement typically follows these steps:

1. We begin by listening to you so as to understand your technology scouting objectives.
2. We next profile your company and its current market footprint so as to understand what will constitute a good fit.
3. We then conduct focused technology scouting work around particular technology areas and the particular companies developing these technologies.
   Technology scouting often involves some amount of field work, taking us to various events and destinations around the world, including conferences, industry trade shows, and specific company sites.
4. When finished, we prepare for you a formal Technology Scouting Report outlining all of our key findings around potential new technology–application opportunities.   In some cases, we are able to secure sample properties demonstrating these technologies.
5. We then travel to your office and present the new technology–application opportunities to your leadership team.   We can also lead workshops with any of your staff to help disseminate an understanding of these opportunities wherever needed.
6. As desired, we can provide additional assistance in helping your organization take the next steps toward these opportunities, such as in defining new product platforms and new go-to-market strategies.