THE LEGACY INNOVATION DISCOVERY PRACTICE

TWO THINGS FOR YOUR ORGANIZATION

Our Discovery Practice is focused on figuring out two things for your organization — ‘what's next’, and how its going to get there.

Thus the fundamental task of our Discovery work is insights–mining – unearthing fresh new insights about external market realities and internal business realities that are relevant to your organization and its unique situation.   It is at the intersection of these new insights that we connect seemingly unrelated bits of evidence to reveal entirely new perspectives and strategies that can have tremendous value for your organization as it seeks to become the driving force in its markets.

We call this ‘connecting the dots’, and it's what lies at the heart of our Discovery–Driven Innovation approach.   It's a skill we've developed over many years through the repeated use of the five primary discovery practices — observing, questioning, experimenting, networking, and associating.

More importantly, as growth and innovation experts, our value lies not only in our ability to conduct high-quality insights research, but in our ability to deeply analyze its findings and from these to craft effective strategies for truly owning the future.   We can apply this skill to tackling the really broad, hard questions an organization is facing, or to answering the most laser–focused questions it happens to be pondering.

We invite you to bring us your toughest questions pertaining to growth and innovation.   We're confident we can figure out a path to great insights and relevant answers for those questions.   Moreover, we know how to ensure the answers are useful not only for today, but – more importantly – for tomorrow as well.

INSIGHTS RESEARCH

We undertake six types of research for your organization.   With different research tools for different purposes, this work is capable of generating primary and secondary information that reveal relevant new insights for your organization.   These are actionable, and can be used to drive a variety of decision points in your business, including the formulation of new market, brand, product, and/or service strategies.



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MARKET ANALYSIS


We undertake research and analysis into specific markets and their relevant trends.   This is designed to provide a deep, detailed understanding of that particular market, and ideally reveal where new opportunities might lie within it.   Our findings can be used to formulate new or freshened market strategies, or to decide on whether or not to enter a particular market as a new growth initiative.



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FUTURE FORESIGHTS


We work with your organization initially to identify the specific Domains, Sub-Domains, Themes, and Sub-Themes that are important to its future.   We then undertake custom research into, and analysis of, all of the relevant trends and events happening in those spaces.   We employ a wide variety of methods for both our initial Scanning, and our subsequent Analysis & Forecasting.   Once finished, we are able to characterize all of the new future scenarios that could possibly occur in those Domains, and then narrow those down to the most plausible scenarios.   This sets the foundation necessary for thereafter being able to undertake Strategic Futuring work.



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OPPORTUNITY SCOUTING

We undertake very specific research and analysis around your organization itself — including how things are changing within its current and adjacent markets, and the resources and capabilities that its extended ecosystem can afford it — in order to uncover both currently untapped and potential new future opportunities for it to consider.



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ORGANIC GROWTH & EXPANSION SCOUTING


We scout for organic growth & expansion opportunities.

MARKET SCOUTING

We undertake searches for new markets into which your organization can leverage its existing or upcoming technologies and portfolios.   Depending on the stretch from its current markets, this can yield for it either a Market Penetration opportunity to stretch one of its current foundations of value, or a Market Expansion opportunity to create an entirely new foundation of value.

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TECHNOLOGY SCOUTING

We undertake searches for new or emerging technologies that your organization can leverage to evolve and expand its existing offering portfolio.   Depending on the stretch from its current technologies, this can yield for it either a Market Perpetuation opportunity to stretch one of its current foundations of value, or a Market Escalation opportunity to create an entirely new foundation of value.

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INORGANIC GROWTH & EXPANSION SCOUTING


We scout for inorganic growth & expansion opportunities.

VENTURE SCOUTING

We undertake searches for new startup ventures that your organization can strategically invest in to help hedge its future.   This will almost always yield a means of developing and growing new foundations of value for the long run.

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ACQUISITION SCOUTING

We undertake searches for established businesses that your organization can acquire to gain access to new capabilities, additional capacities, expanded market presence, and in some cases even new innovation synergies.   This can yield a wide array of new Value Capture and Value Creation opportunities for your organization.

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Our Discovery work is underpinned by six core types of insights research.   These are:

  • User Research
  • Design Research
  • Trends Research
  • Secondary Market Research
  • Qualitative Primary Market Research
  • Quantitative Primary Market Research

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Curious and want to know more?

Engage us for your Discovery work.

DISCOVERY ENGAGEMENT
 

OUR THINKING

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We partner with committed business leaders to make their organizations the driving forces in their markets.

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